Name On Logo: AGUAPLEASE
Our Slogan
No Slogan
What we do
We create action sport broadcast media for television. This is a new wakeboard series branding as well as branding for a bottled water.
Industry: Media
Things to communicate through the design
1. Cutting edge
2. refreshing
3. water
The target audience
Demographic
• Age: 12-54
• Sex: Male/Female
• Family size: 1 to 2; 3 to 4
• Income: $90,000 Median HHI
• Occupation: Students; food service; construction; sales; unemployed; managers; environment
• Education: Some high school; high school, some college, college graduates
• Race: White; Asian
• Dwelling: House; apartment; condominium dormitory
Psychographic
• Personality
o Extroverted
o Aggressive
o Keen sense of adventure
o Internet savvy
o Sensitive to being advertised to
o Active consumers
o Influenced by peer group
o Influenced by current styles, looks and trends
• Life-style
o Outdoor enthusiast
o Follow trends on web sites such as you-tube and trade sites (snowboardermag.com, transworldsnow.com, etc.)
o Read music and pop culture magazines
o Watch one or more extreme sports programs on TV a month.
Geographic
• United States and International
• Density: Urban/Suburban/Mountain/Colleges/Resorts
• Climate: Varies (Mountain and Lake)
Benefits Sought
• Product Features
o High action
o Current fashions
o Newest tricks
o Engaging plot
• Needs
o Entertainment
o Social rewards
o Fashion guidance
o Progressive tricks
Usage
• Rate of use
o Seasonal
o Light and heavy users
• User states
o Snowboarder
o Skier
o Non-snowboarder
o Skateboarder
o Wakeboarder
o Wakeskater
o Potential user
Awareness and intentions
• Readiness to buy
o Informed
o Interested
o Ready to purchase new media
• Brand familiarity
o Unaware of brand
o Aware of snowboarding, wakeboarding, and action sports
Purchasing Conditions
• Type
o Comparison
o Specialized buying
• Retail Store Type
o Specialty
o Sporting good
• Online retail
Consumer Target Market Definition and Size
• Definition
o Men and women between the ages of 12 and 54, who lead an active lifestyle, are outdoor enthusiasts interested in, or active participants in “core” sports (snowboarding, wakeboarding, skateboarding, surfing, etc.)
All people who buy beverages
We like these fonts, colors and style
Our design will be used on
(Web) (Print Media) (Television)
