Name On Logo: T.O.P. Ag Services
Our Slogan
Your Success Matters!
What we do
We sell seed to corn/soybean/wheat farmers. Located in the United States, Missouri which is in the Midwest US. Seed Products is the core, however; we set ourselves apart by providing a team style support to an individual farmer trying to grow crops in a challenging environment. In a world flooded with information we are simplifying which products & strategies are best for him. We are his personal advisor for his farm. This is provided as a free service if they are buying the products from me.
Industry: Consulting
Things to communicate through the design
1. Professional
2. Simplicity
3. Modern
The target audience
Age: Younger to middle age farmers, although we are selling to all ages, Sex: Primarily male, Location: Midwest United States, Occupation: Farming, Interests: newest proven products
We like these fonts, colors and style
Green & blue, Simple & modern font with a little bold, Print letters not cursive. I would like a fairly simple icon or symbol to go with the logo. The icon or symbol can be abstract but I would like it to have some meaning you would find in the descriptions I gave above. Abstract design: (if for example; a leaf is used as part of the design it should not be readily identified as a leaf) I don't have a clear idea in my mind yet what this symbol should look like other than simple and iconic.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
Additional Info Added Jun 2, 2018
Version 5.0 18.06.02 Hello to all! I have become aware that some of the designs I had really liked were not entirely original. While personal preference is a heavy factor, it seems after some deep thought that this business must have a unique design/logo. I regret any confusion this may have caused. The contest has been extend until Monday morning CDT to help us find designs that meet our needs. Thank you all for your hard work, you all are doing well. I am just a business man with little experience in design trying to find that perfect icon. Good Luck!
Version 4.1 18.06.01 Of this I am certain I want an icon and design that does not need letters, but is only a symbol. We can make the name match the symbol later.
Version 4.0 18.06.01 Hello to all and thank you for the hard work! This is a difficult contest with so many great designs, which is a good thing! Take note of the first and second ranked designs. We have one day left of the contest. Good Luck!
Version 3.1 18.05.26 Starting to Rank Elements we Like... Check it out!
Version 3.0 18.05.26
Keep up the good work!
-I think it is good to remember the part in the contest details that speaks of: "personal advisor". Work with a the human element message.
-I keep thinking about the green and the blue. I think that we need to focus on abstract designs that flow like the beauty of green leaves and have a refreshing sparkle from sunlit blue water, instead of drawing actual leaves and water.
-So, to repeat: Human element & abstract flowing designs in green & blue that mimic nature
Version 2.0 18.05.25
-The order of emphasis for the letters should be: #1 main focal point "TOP", #2 "Your Success Matters", & #3 least focal point "Ag Services". Think about using the Golden Ratio 1.618 for size adjustment on the three letter groups.
-I also want to emphasize the importance of making a logo/symbol with no letters and a somewhat abstract design. the leaf and the water idea are good, but should not limit the imagination to other abstract similarities. I believe the Golden Ratio provides the most satisfying size changes & balance of geometry. It also creates a visual that people do not forget.
Version 1.2 18.05.24 Update to all: I have reviewed all the designs so far and see much talent and potential. I have obtained some preferences from all of this and will post the following changes/additions here:
-It seems best to drop the Periods/Dots in TOP to keep with #2 thing of Design Communication: SIMPLICITY! and cut noise and confusion from the logo/design/symbol.
-We need a stand alone logo/symbol in addition to the name (thinking of using the o in "top" as the symbol for the logo to be used with the letters and also by itself.) this will establish the #1 thing in Design Communication:
PROFESSIONAL!
Additional Note: do not limit your designs to only use the O in TOP as the symbol.
-Also I have really liked the lowercase letters in "top" not Uppercase to bring in #3 thing of Design Communication: MODERN!
-Finally, remember blue and green are the base colors; but the logo itself must still be able to be turned into black or white print for vehicles and coffee mugs, etc. In other words it should be able to communicate the design without colors if needed. I am thinking of clear thin lines between the color borders of the logo.
