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Sloan Johnson Oso De Oro Lake Park Logo Design Contest
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Design Contest Brief

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Company Name: Sloan Johnson Oso De Oro Lake Park
Our Slogan
None
What We Do
We are a flood control special purpose district that operates the urban drainage and flood control system for two cities in central California. We seek to make the best use of public property by also using several of the stormwater ponding basins for public recreation. One of our most popular parks is called Sloan Johnson Oso de Oro Lake Park, and it’s the one whose logo needs updating (existing logo attached). It was designed to be usable by kids of all physical abilities, and has an old California design theme. Oso de Oro means Bear of Gold/Golden Bear, and is represented with a big bear sculpture by local artist Margaret Hudson in the park’s entry plaza (photo attached).
Industry: Sports & Recreation

Things to Communicate Through Our Design
1. Outdoor fun at a park
2. Usability for all
3. Welcoming, beautiful place

Target Audience
Anyone, of any physical ability, who wants to visit a beautiful park to play, relax, or have a family or group gathering. Families, schools, non-profits, civic organizations, businesses - anyone. All incomes and demographics, and especially those who have or work with kids with physical disabilities.

We Like These Designs (fonts, colors, style)
Its sister park, Trolley Creek Park, has a newer logo we really like (also attached). It would be good if the logos had enough similarity that it’s clear they’re from the same agency, but different enough that they have their own character. Trolley Creek Park has a historic Fresno (our city) theme and has scale representations of local landmarks and pieces of our local history. That is how we picked the 3 images in the logo – a water tower, a local historic home, and a trolley car. Perhaps something like that could be done with the update of the Sloan Johnson Oso de Oro Lake Park logo. Images could be (if we use 3): #1 - a grizzly bear; others to pick from could be: a pond, play equipment (photo attached) a heron, geese, railroad tracks, trees, something that represents kids with physical disabilities. Photos and descriptions of park features are in the attached booklet PDF put together several years ago.

Our Design Will Be Used On
Web,  Print Media,  Billboards & Signs, 

Additional Info Added May 23, 2018
LOGO IS AN UPDATE OF THE SLOAN JOHNSON OSO DE ORO LAKE PARK LOGO ATTACHED.

Average Rating 4.9/5 Stars Out Of 569 Customer Reviews