Name On Logo: Brains
Our Slogan
grow your own potential
What we do
Brains & Heart is a new magazine that will write about how people can grow their own human capital. It's about human potential and using both the brain (IQ/intellect) and the heart (EQ/emotional intelligence) to grow as a human being.
Industry: Media
Things to communicate through the design
1. Growing
2. Amygdala
3. Connection
The target audience
Everyone interested in psychology, leadership, corporate culture, human potential but also spiritual practices
Age: 25-45
Location: Scandinavia
Income: high income
Occupation: leaders, HR directors, entrepreneurs, C-levels
Lifestyle: recreation, sports, yoga & mindfullness, philanthropy,
Behavior: reading Harvard Business Review, Forbes, Fast Company, Wired
We like these fonts, colors and style
Favorite is Recode using the font Open Sans.
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McKinsey use "Chronical deck", I like it too but it gets a bit to cold and business.
Font color: #5bc190#
6c9mediumaquamarinehsl(151,45,55)
rgb(91,193,144)
Simplistic graphic as possible to carry the message. See for example:
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I like the scientific approach but yet a warmer feeling (connection)
W I R E D (the magazine) that have Times for the logo but more advanced fonts for article, for example:
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Our design will be used on
(Web)
