Name On Logo: the Barefoot Experience

Customer Journey Improvement

We are a consultancy and training business focusing on helping businesses improve the experience for their customers. Our objective is help review, design and improve the customer journey they provide to their customers - resulting in our clients seeing an increase in sales, growth and retention. We provide the skills, knowledge and technology to implement great customer experiences.

Industry: Consulting

1. Provocative and Insightful

2. Refreshing and Innovative

3. Simple and Actionable

We are targeting small to medium sized companies whose customers (B2C) or clients (B2B) place value on how they are engaged with or looked after.
A typical client of ours could be an Estate Agency, a Law Firm, a Medical Clinic, a Restaurant chain, etc.

The company name 'the Barefoot Experience' is a play on the proverbial 'walking in the customer shoes'. The barefoot (feet) belongs to my client's customers. It's reflecting what their customers are experiencing. I am just bringing it to life for them.

I have chosen barefoot because I want it to signify a more revealing aspect to what I offer as a service - the naked truth is what I will reveal for my clients. I am essentially providing a 'barefoot' review of my client's customers' journeys - and revealing what issues exist and then recommending what improvements need to be made as a result. The barefoot experience is effectively what the customers of my clients experience - good or bad.

The slogan 'Customer Journey Improvement' compliments the 'barefoot' title. This is all a journey of improvement. Once I have reviewed the customer experience, I will design an improved customer journey - hence the slogan.

The logo needs to look simple, professional, and refreshingly contemporary.
I like the idea of having 'footprints' as part of the logo.

(Web)  (Print Media) 

I like the idea of having 'footprints' as part of the logo. Potentially a magnifying glass looking over it, or magnifying it.