Name On Logo: Nickel POCUS Bootcamps
Our Slogan
No Slogan
What we do
We are starting to organize ultrasound training Bootcamps for physicians. POCUS stands for point-of-care ultrasound. Nickel is a reference to the major mining industry in Sudbury, Ontario, which is where these Bootcamps will be taking place. The term Bootcamp is used by a colleague of mine to describe the training sessions which are very intense and basically implies that we are having the participants "Scan until you drop."
Industry: Medical & Dental
Things to communicate through the design
1. Ultrasound waves
2. Ultrasound probe
3. A big nickel
The target audience
Demographics: physicians already in practice (mostly emergency physicians, possibly physicians in training as well or medical students), primary target audience will be in Northern Ontario, but we suspect that we will get interest from Ontario and the rest of Canada as well.
We like these fonts, colors and style
Logo should include an ultrasound probe and ultrasound waves. A balance between simple and complex. Some colour is a good idea. There is a tourist attraction in Sudbury called the big nickel. If you Google "Sudbury big nickel", you will see what it looks like. My thought is that you might have a logo with the ultrasound probe and the ultrasound waves inside the nickel. Or possibly, I suppose you could do the reverse. I run a national course in Canada called EDE 2. That logo is a simple one. The website is
[Login to view URL] if you want to check it out. For other ideas, you can check out logos that were recently created for a colleague of mine from McGill. His name is Joel Turner and it was for something called ePOCUS. The website URL that he sent us to get our input was
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
