Name On Logo: foodstuff
Our Slogan
"Ingredients Matter" "know your stuff" "stuff matters" (not sold on these, give us options. Also, may not need one.)
What we do
Connects users via a map to local restaurants and information about their dish's ingredients
Allegens
Calories
Diets
Industry: Travel & Hospitality
Things to communicate through the design
1. Simplicity / Modern
2. Food / Ingredients
3. Map / Community
The target audience
17-45 yr olds who care about what they eat
Sports enthusiasts who are on a specific diet
People with food allergies
Health diets such as low sodium
We like these fonts, colors and style
We recently extended our competition because we felt we pigeonholed you designers by sharing our original designs.
We still like this font and color scheme although if you have a brilliant idea, please share it.
Our biggest concern here is that at least part of the logo can be used as a mobile application icon. So it has to be clear and easy to see from afar and not too detailed for the mobile.
The app icon can then be expanded to create the full logo. Kind of like you see in the attachment. But please don't let that guide you too much, we want to see your original ideas knowing what we do.
We want something sleek but that can be used for a mobile app icon, a webpage, and letterhead.
That being said, we're up for anything creative and sleek.
Our design will be used on
(Web) (Print Media) (Billboards & Signs)
