Name On Logo: BCebike
Our Slogan
bcebike, every ride is a tiny holiday
What we do
electric pedal assisted bicycle(ebike) sales, rentals, and tours.
Selling: commuter, mountain, and fat tire e-bikes.
Laid back tours in beautiful British Columbia Canada, on Vancouver Island and the surrounding Gulf Islands.
Clean, green, scenic and relaxed
Industry: Sports & Recreation
Things to communicate through the design
1. lots of fun, low impact fitness,
2. environmentaly friendly, beautiful wild westcoast scenery, beaches, mountains, wildlife
3. allows tourists/customers to experience life at a relaxed pace, unlike touring in a bus, customers get to feel, smell and maybe taste their surroundings
The target audience
Men and Women.
Environmentally responsible commuters-all ages.
Middle aged people wanting to bike, and needing the motor to help climb big hills or go long distances.
Tourist coming to Vancouver Island who want an easy adventure that puts them at the heart of community and the breath taking scenery.
Income: middle class, upper class.
Occupation: retired or any occupation.
Education: any.
Lifestyle: people wanting to exercise but older or having physical limitation.
Interests: enjoying the outdoors, biking, hiking, boating, camping, kayaking, site-seeing.
We like these fonts, colors and style
Color: Earth, Sea, Sky, Beach.
Font: Upbeat and fun.
Style: e-bike with representation of scenery.
Logo: rectangle shape, wider than tall.
Our design will be used on
(Web) (Print Media) (Billboards & Signs)
