Name On Logo: Bitches Are Mean

BitchesAreMean.com

VERY IMPORTANT: This is in no way meant to be sexist or derogatory to women. To the contrary, it is my very normal and mature wife, and my grown and very independent daughter, and many of their female friends, who use this phrase in appropriate situations and think it is hilarious. I am looking for something funny and light-hearted, and not something that is overly crude or politically incorrect. Something you could be seen wearing at the mall and not be too embarrassed or offensive to others (but you do not need to worry about offending overly sensitive people, because, those bitches ARE mean).

You are creating a logo that will be used on t-shirts, coffee mugs, and other items. The theme and tag line will be “Bitches are Mean.” The depiction of “bitches” in the logo should clearly be gender neutral, or more specifically, should depict both male and female “bitches.” In this context, “bitches” refers to unpleasant, irrational, self-centered, difficult, hard to get along with, simply MEAN persons of any gender. We all know such persons and have encountered them from time to time.

Industry: Retail

1. That bitches can be male or female

2. That bitches are rude and mean

3. That one can say

That's hard to say. Anyone who has encountered a bitch. In this context a "bitch" could be a friend, co-worker, relative, or total stranger. Again, bitches are both male and female. One might say that it could mostly be 20 or 30 something women who find humor in this phrase, and this has been my experience so far, but my 50 something best male friend and I use it and think it's hilarious too.

I am wide open. I do have these suggestions:

1. My instinct is that I need the logo to be male and female faces that look "bitchy" (angry, scowling, conceited, or holier than thou looks, something like that). Or perhaps a single face, part obvioulsy male and part obviously female. BUT I AM NOT STUCK ON FACES IF YOU CAN COME UP WITH SOMETHING BETTER SO LONG AS IT IS CLEAR THAT BITCHES CAN BE MALE OR FEMALE.

2. It should NOT appear that the male and female are yelling at each other, so perhaps they should not be facing one another, just facing forward?

3. The faces (or whatever you come up with) should be the prominent faeture of the logo with the tag line "Bitches Are Mean" being much less prominent.

4. HAVE FUN!

(Web)  (Print Media) 

The logo will be used on the website, t-shirts, coffee mugs, etc.