Name On Logo: SawyerSight
Our Slogan
No Slogan
What we do
-Software that makes using accounting and finance data easier
Industry: Service Industries
Things to communicate through the design
1. Simple / Easy
2. Helpful
3. Forward Thinking / Fresh / New
The target audience
Busy, 30-60 year old accounting and finance professionals and executives, United States based, that would benefit from a service that makes them smarter and more efficient.
We like these fonts, colors and style
- Simple design,
- Not a lot of fine details,
- Good use of white space,
- No light blue, or greens (sister company already uses those colors)
- 1-3 total colors
- initially think we prefer the firm name as the logo (e.g., coca-cola, oracle, virgin), though open to seeing a logo separate from the words (microsoft) too
- One initial idea is of a person / head shot looking through binoculars (as our software is intended to provide deeper insights into the past and help forecast future financial results), or perhaps how a child may 'make binoculars' with their hands - perhaps made with the firm name
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
