Name On Logo: icon for Image Wear AG
Our Slogan
No Slogan
What we do
We design and produce uniforms for luxury hotels and privat airlines. We are based in Switzerland. We already have a Logo which we will use in future (see attachment) But we are looking for an icon. This icon shall be simple, modern and represent the elegance and style of our products, like a fashion brand. We will use it in very small scale on Labels, Buttons, zippers and as embroidery, but also on Print Medias. It should be an Icon as f.ex. Chanel or Louis Vuitton signs. We don't want a simple simbol for a sawing company like a scissor or a dresses bust.
Industry: Manufacturing & Wholesale
Things to communicate through the design
1. Cool Design Studio
2. Professional Company with high quality standards
3. handmade design with a "wow" factor
The target audience
CEO's, purchasing manger and marketing manager from 4* and 5* Hotels as from luxury privat airlines and retail chains. They are looking for a new uniform for there staff. They are mainly based in Switzerland but also international. These people are familiar with luxury brands and recognize from the logo whether the company matches there needs and expectations.
We like these fonts, colors and style
Chanel, the icon is simple, elegant and recognizable
Polo Ralph Lauren: the Polo player is a clear sign
Tory Burch: The Icon is very decorative
Our design will be used on
(Web) (Print Media)
Additional Info Added Feb 9, 2018
• We are looking for a more creative / abstract and emotional icon. It should show clearly, that we stay for the values: quality, esthetical corporate fashion design and luxury.
• The icon should radiate self-confidence, be dynamic, but the sensitiveness of the textiles should be included in it, too.
• The icon has to be a figurative trade mark, the usage of I+W is welcomed but not a must. The icon should come as decorative sign, more than a visualization of I+W.
• The icon should arouse emotions and anchor in the head of the customers.
Icons we love:
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the Logo is made out of the initials, but also looks like a Capricorn or the mountains mirrored in the lake. And the Logo is very decorative on its one.
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the V-Icon is very elegant and soft, where the text-logo is clean and clear. The V-Icon is very decorative and can be used for luxury things like on candles, soap holders etc. it gives luxury emotions.
