Name On Logo: Flora Explora
Our Slogan
No Slogan
What we do
Commercial interior plants & exterior landscaping color specialists (large planters with seasonal flowers -Spring, Summer, Fall Winter), as well as holiday decor. We do NOT offer fresh cut flowers, we are not florists. We offer design, installation and maintenance. Strong city presence - hotels, restaurants, outdoor seating areas, courtyards, rooftops, decks, urban complexes, office buildings and large commercial lobbies.
Industry: Miscellaneous
Things to communicate through the design
1. creative & bold
2. beautiful & healthy plantings
3. professional & smart
The target audience
Commercial Property Managers, Facility Directors, General Managers of Class A buildings, hotels and hi end residential properties in Boston, Cambridge, and surrounding suburban commercial pockets. Style conscious people with interest in plant trends. Commercial developers in real estate -business people in general. We want our trucks to STAND OUT, and TURN HEADS. We want to look different than a "traditional landscape company", because we are different. We are serious, but we like to have fun, and work in the city. We have mastered some very challenging projects because we are creative and responsive.
We like these fonts, colors and style
Well, i picked the name b/c Flora represents "many forms of life, living plants etc" and Explora is a play on "exploration, curiosity" - so i wanted the name to keep us open to designing things with anything live plant form". Our website is old and needs to be redesigned but you can see photos of all of our work and get a sense of who we are at
[Login to view URL] We have used 3 primary colors in our marketing materials (they relate to the natural colors of our plants) - olive green, bright lime green, and sometimes brown or white. Our uniforms are these colors too. I like sans serif, somewhat modern fonts like calibri, or maybe vintage/retro like noir , portico, berlin. We really want a cool new logo for our new trucks too! And for a new website. I like print ads and logos from the 60's and 70's, retro but modern and stylish. We have used some vine like designs going down the sleeves of our uniforms - not sure if those are something we want to consider ? Im totally open to NEW LOGO options :) And im very excited to see new ideas that will best represent what we do, and who we are.
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
