Name On Logo: Kids.Fund
Our Slogan
No Slogan
What we do
You can find all the details in the Presentation Attached -
The KidsFund is the safe, serious, institutional and trustable a Mobile/Web Application that:
1. Allows any Parent to raise and nurse funds for his/her Kids’ dreams and future education
2. Allow any Family & Friends (F&F) member to make cash donations in an hassle/risk/concern/embarrassment free very efficient/effective/strings attached system
Detailed description in document attached herewith
Industry: Internet
Things to communicate through the design
1. Regal - Richness - Luxurious - Majesty - Elegance
2. Education - Dreaming - Growing - Drive - Direction - Guidance
3. Trust - Credibility - Saving - generosity - Fidelity - Enthusiasm
The target audience
You can find all the details in the Presentation Attached -
1. The App will be first launched among the mothers of the Thomas's School in London - UK, where Prince George attends his primary school
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2. The target is therefore the typical posh, rich and "eurotrash" mom of London and New York upper neighbours, that are (actually or pretended) all about their kids, their education, activities and future:
2.1. "Competitive Mom": “Anything you can do, I can do better. Anything your Kids can do, mine can do better!”
2.2. "Stage Mom": who aggressively manage their children acting and performing careers/lives
2.3. "Frenemy Mom": The only reason most of us are around the frenemy mom is because we somehow ended up in a group she is in. On the surface, everything looks okay between the frenemy and other moms. However, there is an underlying problem or resentment that usually comes from something the frenemy has done in the past, like bad mouthed other moms or said mean things about their kids
2.4. "Helicopter Mom": The ones at the playdate who follow their kids everywhere, manage their children’s relationships, and speak on behalf of their children. They also forbid any activity that might be risky, which is pretty much any activity us kids of the 80s grew up doing every day
2.5. "Wine Mom": Her idea of a perfect playdate is the children playing while drinking their milk and the moms chatting while sipping their wine
2.6. "Perfect Moms": dressed beautifully in clothes that carry no stains, and her hair and makeup are flawless. Her children are also clean and well dressed, and they are politely eating a nutritious snack and not interrupting any of the adults’ conversations
2.7. "Workout Mom": Workout clothes are her uniform. Her schedule revolves around when she is going to be working out next, and her tricked out stroller that has wheels like a Jeep is perfect protection for her little one while she runs miles and miles every day
2.8. "Phone Moms": May not ever see your face on a playdate unless it’s from the lens of her camera phone. Once she releases her kids to play, she glues her eyes to her phone and only looks up sporadically to take pictures and then post them on Instagram to show what an involved mom she is.
We like these fonts, colors and style
You can find all the details in the Presentation Attached -
Logos we like: Harrods, Chanel, Nespresso, Hermes, Swarovski, Coutts, UBS, Tiffany, Louis Vutitton, etc.
Our design will be used on
(Web)
