Name On Logo: Frank Oliver Fashion ((or FO Fashion))
Our Slogan
second season
What we do
Company: Frank Oliver Fashion AG
Logo: Frank Oliver Fashion or FO Fashion
Tagline: second season ((will be used optional))
Our USP new and sexy fashion brands to good prices
Product: Fashion (m/f) and accessories
We are selling ladies and men's fashion from famous, trendy and new Designers. The brands are f. ex. BCBG, Marchesa, etc.
Most of the articles will be second season and there fore much lower priced.
Position: Trendy and stylish shop with great prices (second Season)
But we do not want to be positioned as an outlet store.
Market: Switzerland
Clients: m/f, trendy and SMART shoppers who like brands but are not willing to pay the whole amount.
The shop: Our shop is trendy and elegant. (see pictures attached)
Industry: Retail
Things to communicate through the design
1. trendy style
2. good prices
3. cool look
The target audience
Target: Ladies and gents who like the newest fashion. And are smart enough not to pay the whole amount
Behaviour: Trendsetter, they are interested in offbeat fashion (unconventional)
Demographics: Switzerland
Age: between 20 and 55
Income: high to very high income
We like these fonts, colors and style
Black background, Silver, one colour as contrast
Cool look, which works for ladies and gents.
Clear style
(see attachment)
Our design will be used on
(Web) (Print Media) (Billboards & Signs)
