Name On Logo: Cric.Map
Our Slogan
No Slogan
What we do
Cric.map is an impact sensitive product that, when applied to the front face of a cricket bat during training, will allow the player to visually see where the ball is making contact with the bat. This allows our users to learn about their tendencies with their swing and positioning in real time while training; in turn, allowing the user to make adjustments with their technique or equipment if necessary.
Industry: Sports & Recreation
Things to communicate through the design
1. Cric.map is fun and easy to use
2. Can help improve technique while batting
3. Simple and functional
The target audience
Target Audience: Amateur Cricket players between the ages of 6-18.
Sex: Typically male. Some Females.
Locations:
1. Smaller Markets in Caribbean, USA and Canada however these markets are still primarily composed of people from Indian, or Pakistani descent (or from Caribbean Islands previous occupied by Great Britain)
2. Largest Markets in India, pakistan and Australia, UK
Income: Low to Mid, the product is designed to be inexpensive
Occupation: Doesn't matter
Education: Doesn't matter
Lifestyle: Active
Interests: Cricket, Cricket Technology, Improving their game/tracking progress.
Behavior: This product could be an impulse buy at the front of a sporting good store. Impulsive Behavior(?)
Opinion: We want the logo to appeal primarily to Indian and Pakistani audiences as we eventually plan to sell this product over seas. That being said, Our first market will be the emerging cricket communities in the US - which are primarily of Pakistani and Indian descent in the northeast.
We like these fonts, colors and style
Attached you'll find some different design concepts I've come up with. None of which have been widely appreciated. But at least this give you an idea of the look's we've gone for. Feel free to stray from this concept if you want.
Our design will be used on
(Web) (Print Media)
