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Wheelwell Express Rally Logo Design Contest
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Seen Saturday, August 12

Design Contest Brief

Views 745
Company Name: Wheelwell Express Rally
Our Slogan
None
What We Do
Automotive events for owners of exotic and high end sports cars. The attached logo (1) was our previous logo - I absolutely love the clean and simple design. The pistons were strong and unique, and kept the edge I want the logo to have. We recently became partners with Wheelwell, their logo is also attached (2). Their logo is a bit softer and more corporate and we have really struggled finding how to incorporate both into one logo. The focus needs to be on Express Rally, with Wheelwell being ancillary.

Wheelwell Express Rally is an enthusiast focused weekend road rally experience. We put the premium on engaging driving routes, track time, and checkpoints that are unique to the areas we travel through. In addition to the time behind the wheel, we also focus on alternative checkpoints that any enthusiast would appreciate. Karting, behind the scenes access to brands we've partnered with, and the occasional auto museum typically make up our checkpoints outside of track time. The ultimate goal is to provide an experience that unifies enthusiasts from different backgrounds, brands, and experience levels.
Industry: Automotive

Things to Communicate Through Our Design
1. edginess, speed, strength
2. the logo should be able to stand alone without text and be recognizable
3. hype, excitement

Target Audience
owners of high performance automobiles. typical age of participants is 25-40

We Like These Designs (fonts, colors, style)
I love our old logo - (1) attached.
I also love the logo for Targa Trophy, another automotive event series. Typically we have used “Antique Olive Nord Italic” in “nord italic” style.

Our Design Will Be Used On
Web,  Print Media,  Mugs & Tshirts 

Additional Info Added Aug 7, 2017
the emphasis should be on express rally, with wheelwell being ancillary. I'd like the pistons incorporated into the design and to keep it clean and simple.

Contest Discussion

1. Please do not ask clients to look at your logo designs or talk about other designs.
2. Designers are not allowed to post external links to your logo designs.
3. Please always be polite and respectful to contest holders and designers.
4. Please do not discuss copied designs on the contest pages.  Contact the admin and we will start a "Logo Dispute". Help

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Since: May 8, 2009
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