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Villas de Luz Logo Design Contest
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Seen Wednesday, August 16

Design Contest Brief

Views 3705
Company Name: Villas de Luz
Our Slogan
Ecolodge
What We Do
We are a high-end ecological and social sustainable ecolodge (hotel) near Medellin, Colombia.

Ecotourism is defined as "responsible travel to natural areas that conserves the environment, sustains the well-being of the local people, and involves interpretation and education"

Our USPs are unique experiences such as hiking, relaxing and spa, educational programs, learning from the natures biodiversity and social programs.
Industry: Travel & Hospitality

Things to Communicate Through Our Design
1. Light, Earth (soil), Seeds, Water = LIFE
2. Tranquilty, Relaxation, Peace
3. High-End, Quality, Cleanliness, Simplicity

Target Audience
Nature lover, wealthy middle ages, interested in sustainability, well educated

We Like These Designs (fonts, colors, style)
We like a simple but luxurious and noble logo.

There is a holy mountain nearby (cero Tusa) with a unique shape which may be illustrated as logo (please check photos).

Moreover, the climate is excellent and tropical, a simple palm tree or a heligonia flower (and/or a tropical flying bird) could be an additional option.

Light has to be somehow represented (e.g. as a sunset)

Please do not use too many colors, the logo should be printable in black and white.

Please find some logo examples attached (we like in particular Carpe Diem but also the other two for its simplicity).

The logo has to represent the environment what we offer to guests.

Most importantly, the logo has to be simple and noble!

Our Design Will Be Used On
Web,  Print Media,  Billboards & Signs,  Mugs & Tshirts 

Additional Info Added Aug 10, 2017
Please try to create similar logo as on the AIRIS contest.

It should be simplistic and luxurious

Our logo/symbol must be/represent:

- nobless
- design
- the light (can be the sun)
- nature
- to be timeless (and simple)
- peace and tranquility
- Cero Tusa

Most importantly the name Villas de Luz has to be on the focus!

Contest Discussion

1. Please do not ask clients to look at your logo designs or talk about other designs.
2. Designers are not allowed to post external links to your logo designs.
3. Please always be polite and respectful to contest holders and designers.
4. Please do not discuss copied designs on the contest pages.  Contact the admin and we will start a "Logo Dispute". Help

Country Flag Switzerland
Contest Holder
Joined: Aug 5, 2017
Posted On August 12, 2017
 Comment removed by LMW moderator

Country Flag Switzerland
Contest Holder
Joined: Aug 5, 2017
Posted On August 11, 2017
 Sorry guys for eliminating some of your excellent designs but we hat to clean up a little bit. Thank you for your understanding.

Country Flag Switzerland
Contest Holder
Joined: Aug 5, 2017
Posted On August 7, 2017
 Hi, thank you very much for your drafts so far. Some are really excellent!

One idea could be the integration of an indigenous symbol of the area. Our mountain cero tusa used to be a holy place where indigenous celebrated their rituals.

Its quite hard to find online old symbols from this area. Maybe you are lucky!
The mountain is based in Venecia, Suroeste in Antioquia, Colombia.
The name of the indigenous was "Zenufanáes" (spanish: indígenas Zenufanáes)

The meaning of each symbol obviously is important. A Sun could be the right choice!

Thank you very much!

Country Flag Switzerland
Contest Holder
Joined: Aug 5, 2017
Posted On August 6, 2017
 Dear Designers,

So far, thank you very much for your drafts. We actually quite like some designs.

However, we changed our attachments with some other hotel logo examples.
In fact, our logo should represents a more luxurious hotel. Please try to experiment partly with gold as well. However, please do not use stars.

Most importantly, even though we like the content of some logos, unfortunately, they still look more like colorful paintings. We would like to choose a logo which is more simplistic but still represent our unique tropical envirnoment. Hence the exact shape of cero tusa as on our pdf document is essential. As well as some form of bright light (luz means light in spanish).

With these links, you may find some more logo inspiration which are very simple:
http://www.pacuarelodge.com/
http://waldhaus-flims.ch/de
https://www.keemala.com/de/
http://doha.anantara.de.com/
http://www.hotelchaco.com/

Thank you very much for your effort!





Contact
US flag United States
Since: May 8, 2009
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