Name On Logo: Monarch Wellness & Psychotherapy
Our Slogan
No Slogan
What we do
Psychotherapy - talking to people that have sadness, anger or relationship problems to help them feel better. The logo should give a sense of calm and serenity, think if it kind of like the logo for a spa.
Industry: Medical & Dental
Things to communicate through the design
1. professional
2. calm
3. growth
The target audience
20's-40's, washington dc, more females than males, income approx 200,000 to 400,000. professional class, mostly masters or doctoral level education. affluent.
We like these fonts, colors and style
Definitely not "cute" or "bold", not a cartoon.
More "elegant", "sophisticated" "calming"
art deco styles and cursive
maybe a slight touch of orange with another color or black just to give the indication of a monarch butterfly, definitely not primarily orange based
it would be nice if its possible to work in the letters M and W, in butterfly wings, but dont force it if it doesnt work
could have other elements like butterfly on a leaf or butterfly on the moon, especially if its more of a subtle or symbolic allusion than a cartoon or something like that.
a vague or subtle allusion to transformation would be lovely, but it should not look like a science poster
Our design will be used on
(Web) (Print Media)
