Name On Logo: Athletes Village.org
Our Slogan
Win together
What we do
An online charity to raise financial backing for amateur athletes to train and attend tournaments so the don't need to get too many side jobs to support their passion.
Industry: Sports & Recreation
Things to communicate through the design
1. Energetic, dynamic and edgy. It needs to be something that people want to put it on their cars, skateboard etc.
2. Emphasize a sense of togetherness, passion and relentless pursuit of perfection.
3. The shape of the logo is very important. More so than the color(s) so we can just use shape for busy background. So it needs to be clean and yet strong.
The target audience
The audience are athletes as well as supporters who are of higher income bracket. They are mostly sports fan and active in their own lives. Comfortable with online interaction and mobile devices. Big on using social media and have even bigger hearts. They also have better education, mostly college and above. Sports speak to all political and religious convictions so political and spiritual opinions matter less than a sense of community.
We like these fonts, colors and style
Nike, Lulu Lemon, VW, Apple. The font should be san serif. One of the fonts we like is called "Freak Out Go Bananas" (free for download from urbanfont.com).
The shape and line are more important than colors. The style needs to be CLEAN and ELEGANT and MEMORABLE, almost a minimalist approach.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
