Name On Logo: 4Forces Brewing Co.
Our Slogan
Not just beer, but atmosphere
What we do
craft beer brewery with destination/aviation theme: 4 beer ingredients; water, yeast, hops, barley: 4 forces of aviation; lift, weight, thrust, drag: there are also 4 forces of; evolution, nature, universe, erosion, branches of military........
Industry: Restaurant
Things to communicate through the design
1. 4Forces Brewing Co.
2. shield silhouette
3. 4 ingredients in beer and/or aviation
The target audience
age=21+ (25-55yrs old): sex=male, female and everything in between: location=south-east Florida: occupation=all: education=all: lifestyle=goes out and grabs a beer with friends and family: interest=craft beer, getting out of their ordinary: behavior=drinks beer, dreams about vacations, social: opinions=likes to drink beer, wants to get away on vacation and be with friends and family
We like these fonts, colors and style
see attached images
the number 4 and the word Forces together, no space unless separated either top and bottom or side to side of logo, otherwise 4Forces where the 4 and the F share the vertical element, can be partial sharing as in the blue example
The hand drawn example= two crossing planes dividing the center circle into four sections, top=bowl of yeast, left= barley, bottom= water, right= hops: can be in any order. feel free to try to draw yeast.... i had no clue.
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
