Name On Logo: Let's Ride BC
Our Slogan
None
What we do
Promotes snowmobile tourism in BC, by sharing great snowmobile riding areas, pictures, events, and businesses in British Columbia (BC) with the rest of the world. Helps visitors seeking snowy trails and slopes find knowledgeable guides and/or BC Snowmobile Federation Clubs in many snowmobile-friendly communities throughout the province.
Industry: Travel & Hospitality
Things to communicate through the design
1. British Columbia
2. Snowmobiling
3. Mountains
The target audience
85% Men, 15% Women. Mainly 18-45 yrs of age. Majority is english speaking Canadians, followed closely by Americans, then Russians, Swedes, and Norwegians. Free-thinking, nature-loving individuals & families looking to experience a wide variety of terrain, including groomed trails, massive glaciers, and mountains topped with fresh snow.
We like these fonts, colors and style
Something that embroiders well, bold and representing snowmobiling in some way (as our name doesn't obviously reflect).
PLEASE DO NOT INCLUDE THE WORDS 'SNOWMOBILE TOURISM'
We have decided that we do not need that in the logo - Thanks.
We would like to see a sled (snowmobile) in the logo, the sled must be newer looking with a long track (if track is visible) Sledders are very picky about their sleds. LONG TRACKS!
Attached are logos from our Snowmobile Clubs that we like and that work well across all forms of media.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
Additional Info Added Jul 17, 2017
We would like the logo to be in colour, but able to be made black and/or white as well.
A snowmobile would be ideal to include on the logo, but we ask that it look like a newer model snowmobile, have the skiis down or just one up, so that it doesn't look like an extreme trick being done. And with a long track. (example of a new sled with long track shown below)
We've seen a lot of stars in some of the submissions, and we'd prefer red maple leafs instead.
