Name On Logo: The Skills Foundation
Our Slogan
No Slogan
What we do
We are a non-profit that utilizes Public-Private Partnerships to grow the supply of skilled workforce in Mississippi. We bridge the gaps between our state's workforce system, our future workers and the private sector to push more people into training programs for high paying and in-demand 21st century careers.
Industry: Non-Profit
Things to communicate through the design
1. The focus is on high tech and in demand careers.
2. We believe in coordination and working to connect complimentary prorams
3. Our emphasis is creating an increase in the total of trained and skilled workforce.
The target audience
The primary target audience for the logo is private industry who need more skilled workforce who will be investing in the foundation. Therefore the logo should thread the needle between looking modern as the industries we represent but still be clean, professional & timeless.
The secondary audience will be the potential future workforce, so young people, those making career decisions and individuals who may be out of work for one reason or another. This is why the logo must be modern enough to feel relevant.
We like these fonts, colors and style
Colors I like: "Fresh" colors like what I call Powder Blue or Carolina Blue(close to sky blue), bright greens w/ potential for bold reds, black, and grays/silvers.
Most important thing: Legible & bold
Second: Unique/recognizability
Style: I'm open to different styles w/ the above parameters.
FYI: The full org name is "The Skills Foundation of Mississippi" but we want to brand it largely as either "The Skills Foundation" or "Skills Foundation". We are not opposed to having "of Mississippi" in the logo if it makes sense but either way the key words are "Skills Foundation".
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
