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恍然大悟 Eureka Café Logo Design Contest
Name On Logo: 恍然大悟 Eureka Café
Our Slogan
No Slogan
What we do
Eureka Cafe is a modern coffee shop based in Shanghai. Its main business is coffee (all types, hot and cold, similar to Starbucks) but it also offers high-end food - mostly pasta dishes. In the future we may open other shops but at the moment we only have one, which is located in the lobby of a large private school. The cafe is clean, modern and spacious. Because it is located in a school the cafe's theme is education, hence the name Eureka, which connotes knowledge.
Industry: Restaurant

Things to communicate through the design
1. The logo should be fairly simple in design.
2. We are open to the logo having education or science as a theme but it is not required.
3. Purple should be the primary color of the logo. You can add other colors as well but please don't overdo it.

The target audience
Well to do people, mostly young parents, who care about education and the finer things in life.

We like these fonts, colors and style
Simple design, purple the primary color. The name
恍然大悟 Eureka Café -- should appear in the logo. We need the name in English and Chinese. You might consider having the logo on the left, the Chinese to the top-right of the logo and the English name to the lower-right.

Our design will be used on
(Web)  (Print Media)  (Billboards & Signs) 

Additional Info Added Jun 13, 2017
We like some of the designs but we feel the Chinese is perhaps giving it a "complicated" look.


If you can provide some designs without the Chinese and make sure the English is in upper and lower case letters, we'd appreciate it.


Thank you!



I'd like to give you two references that I did last year.

Two logos in the 1st places:






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