Name On Logo: Principessa
Our Slogan
No Slogan
What we do
We specialise in bridal jewelry (diamond engagement rings and wedding bands) for the Japanese market.
Industry: Retail
Things to communicate through the design
1. High End Luxury
2. Quality
3. Unique and fashionable
The target audience
We specialise in bridal jewelry (diamond engagement rings and wedding bands) for the Japanese market.
Demographics:
Age: 25-35
Sex: Both male and female
Location: Japan (mainly Tokyo)
Income: Mid to high end income (we will not be a discounter)
Our typical client is not someone who wants a major brand but rather something different and special. They would be more open minded, cosmopolitan, and international in their way of thinking.
In Japan, couples typically will go shopping together for the engagement ring and wedding bands. We will need to take into consideration the female side, which will look more into design, and the male side which will look into the image, security, and reputation of the company.
We like these fonts, colors and style
We already are an established business that deals in diamond jewellery. The new brand and website will focus only on the bridal market.
Our current brand can be found at
[Login to view URL]
Please look at the logo of MHW to get an idea.
The main base color is a light lavender and we will also use a champagne gold color for accent. Therefore, the logo will probably be a champagne gold color.
I would like to go with a font that is similar to the one used in MHW, but if you have other suggestions, I am willing to listen.
Our design will be used on
(Web) (Print Media)
