Name On Logo: The Liberated Life
Our Slogan
NO SLOGAN FOR NOW
What we do
The mission of The Liberated Life is to generate deep, lasting transformation, empowering people to shift themselves and the world around them into wholeness and wellbeing. The Liberated Life provides products and services that support people in taking control of their lives, replacing the unconscious patterns that have held them back. Using powerful teachings, practices and skills, The Liberated Life brings fulfillment and freedom to every aspect of life—spirit, body, mind, sex, wealth, purpose, relationships. In this way, everything is brought into harmony with the truth of our liberated nature: that we are safe, sufficient, and One.
The product mix will consist of free and premium digital products, a book trilogy, coaching services, online master courses, and seminars.
Industry: Consulting
Things to communicate through the design
1. Power/Courage/Masculinity (without excluding women)
2. Wellbeing/Liberation
3. Spirit Mastery/Conscious Life
The target audience
The Liberated Life team has chosen to focus on the middle-aged, educated, affluent middle- and upper-middle class consumer group as its initial primary demographic. High-income states are synonymous with higher education levels, which is why the research listed in this plan has led The Liberated Life team to initiate targeted marketing campaigns beginning in higher- income states in more liberal geographies, (e.g. CA, NY, and WA), to gain market share during its initial go- to-market phase.
We like these fonts, colors and style
Although its initial marketing will be aimed to serve men, the brand can not be limited in its focus and should not look to alienate women. One excellent example of a logo/brand to use as a benchmark is Tony Robbins. His brand is masculine and attracts men, but does not exclude women.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
Additional Info Added Apr 28, 2017
We have begun to analyze what works with out brand.
1. We like simple black and white, like the Tony Robbins logo.
2. Contrast is GREAT, black and white.
3. We would like to eliminate the "The Wellthy Mindset" slogan
4. We want to incorporate a circle (much like the yin yang circle), with this link as a literal image of what we want:
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5. We'd like a masculine black font in the center of the circle to convey masculine energy, with femininity symbolized by the circle. The font is masculine while the circle marks femininity and spirituality.
EXAMPLES OF LOGOS WE LIKE:
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To summarize:
The black, zen-like, calligraphy-life circle in link above.
The Liberated Life" in 3 lines INSIDE of that circle, in Tony Robbin's-esuq font
no slogan
ANY variations of this description will be considered. Thank you!
