Name On Logo: ForceFit Evolution
Our Slogan
No Slogan
What we do
We are a fitness bootcamp, that uses real-life, experienced army trainers! We aim to give people the belief and confidence to apply their training techniques to everyday fitness. Aimed at women, our trainers hope to challenge and evolve our clients’ physical and emotional self belief. Evolve yourself!
Industry: Miscellaneous
Things to communicate through the design
1. Strength
2. Women Focused
3. Simple, clean
The target audience
Primary
Females around Perth (CBD and central surrounds)
Middle to higher income bracket
Occupations vary from school teachers to doctors & engineers
Lifestyle – health conscious, active, and enjoy supportive female-only environment
Ages:
25yrs – 35yrs
18yrs – 50yrs
Secondary
Sporting organizations
Schools
Army Recruits
We like these fonts, colors and style
Colours:
Black (or dark grey)
White
Army green (accent colour)
Design:
· Clean, simply design that is easily applied online and some print materials
· Modern
· Although female focused, we don’t want to use cliché’s (ie, no pink, or images of women)
· Prefer strong bold font
· Professional, mature (not child-like, given the target market)
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
