Name On Logo: FX Prom
Our Slogan
No Slogan
What we do
FXPROM.COM IS FOCUSED ON CREATING AN ENTERTAINING ONLINE SHOPPING EXPERIENCE THAT ENGAGES BRAND SENSITIVE TEEN BUYERS WITH A MAGNETIC FUSION OF DESIGN, PHOTOGRAPHY AND LAYOUT.
KEY TERMS: FASHION, PROM DRESSES, EXCITEMENT, GLAMOUR, A-LIST
EXCLUSIVE
Industry: Retail
Things to communicate through the design
1. FASHION
2. EXCITEMENT
3. GIRLY
The target audience
FASHION SENSITIVE PROM AGE TEEN CONSUMERS
We like these fonts, colors and style
FONTS: BLOCK FONTS LIKE CENTURY GOTHIC, ARIEL, BUT ALSO LIKE ART FONTS
COLOR: REDS OR PINKS OR ORANGES
WEBSITE IS
[Login to view URL] NOT REAL HAPPY WITH CURRENT LOOK. NEEDS TO BE MORE FEMININE AND ENGAGING WITH FASHION
MY CUSTOMER SHOPS FOREVER21.COM, abercrombie.com
Our design will be used on
(Web)
Additional Info Added Jul 20, 2010
FXProm is an extension of FormalApproach.com so we would like to incorporate some of its brand equity if possible....hence the Fx....Formal Approach
