Name On Logo: Insightalytics
Our Slogan
What people need is insight, not data . . . therefore insightalytics.
What we do
Who we are: A national insurance agency. HUB International is our parent company. They are strictly a retail organization, offering insurance plans direct to consumers. We are FNA Insurance Services, their wholesale arm. We are a General Agency and we work on the wholesale side and market the health insurance and ancillary products (dental, life, disability, etc.) that we offer to insurance brokers. The brokers, in turn market to the consumer.
Industry: Medical & Dental
Things to communicate through the design
1. Some brokers have insight about how to sell and run their business but no idea about how to use any of the data that they have available to them to improve or grow their business
2. Some brokers know about their business’ data and analytics and what it all means but don’t have any insight as to the direction that their business should go to grow.
3. I’d like to brand the concept that what people need is insight, not data . . . therefore insightalytics.
The target audience
Our target audience is the insurance broker. The industry is predominantly male 75%. Many run their own companies and place their client's health and life insurance business through FNA and we process their business, provide them with back office services (enrollment, analytics on their business and how we can help them grow) and they get paid a commission from the insurance carriers to sell.
We like these fonts, colors and style
Open to color and design. Our FNA logo is included and well recognized in the brokerage and insurance community of the NY Tri-State area.
Our design will be used on
(Web) (Print Media)
