Name On Logo: Tribal Wisdom Academy
Our Slogan
No Slogan
What we do
Summer Camp and "pioneer skill school" for smart kids.
Industry: Sports & Recreation
Things to communicate through the design
1. Archer (with simple bow style),
2. maybe a Campfire.
3. Bold, simple, fun, memorable.
The target audience
Our students are ages 8 to 12. We work with kids in the USA, China and globally. So not a Native American style.
We like these fonts, colors and style
1. Roughly circular is better.
2. The logo should be legible if embodered inside a 10cm circle on a staff shirt.
3. No background (so can be embroidered).
4. Just two colors (green and gold/yellow/orange/etc).
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
Additional Info Added Feb 21, 2017
Updated Quick Tips:
1. Our business is teaching outdoor skills and environmental sciences to kids, with an archery focus. We teach knots too.
2. Green is great, plus any one other color (we like reddish-orange).
3. A child archer or simple archery feature pointing upward or toward the right should be the main feature.
4. Counter-clockwise is better than clockwise, if you have a feature that happens to display that. (Counter-clockwise is a common tribal cultural preference).
5. The words "Tribal Wisdom" pair together, if your design needs to place "Academy" separately.
6. Making TWA or the company name into a main feature is awkward, (not needed).
7. Bows are slightly straighter in the handle area than is often depicted, even when pulled back.
8. Arrows have some shaft sticking out behind the fletching (so fingers don't touch the feathers).
9. Please also use the small/short diamond-shaped arrowhead style as in the photo attached. And not very much arrow extends beyond the bow handle (in modern archery). So just a small diamond arrowhead floating out a bit beyond the bow-handle is great.
10. VERY IMPORTANT: The arrow needs to be behind the bow, if pointed toward the right or upwards, (this is an important shooting standard among archers).
11. A traditional bow is long, as tall as the archer, and almost straight near the handle.
12. Please aim the arrow at 37 degrees above the horizon. (This is our latitude in Santa Cruz, California).
13. A star on each side of the word "Academy" is great if needed in your design.
14. A gold/orange/etc outer-most ring is best.
Thanks, these features will be noticed by our archery students who get to wear the logo proudly.
