Name On Logo: Higher Art Gallery
Our Slogan
None
What we do
Art is the core of our business. Higher Art Gallery is an online art gallery founded by three college women. We support college artists by showcasing and selling their art. We sell framed prints of their art as well as originals. 25% of our proceeds are given back to the student's university art department.
Industry: Media
Things to communicate through the design
1. Modern and clean
2. Artistic
3. Gallery as a metaphor: white/black, clean, modern text (white walls of a gallery) with a pop of color or pattern (the paintings/art)
The target audience
1) Upper-middle class parents with children in Top 50 Private Liberal Arts Colleges
2) Upper-middle class alumni from Top 50 Private Liberal Arts Colleges
3) Recent alumni fromTop 50 Private Liberal Arts Colleges
4) College students looking to purchase an art print for their dorm room
We like these fonts, colors and style
Font and logo: GRAY, Modern, simple, clean
Background: WHITE
Color: We would like the logo to be equally convincing in black and white as well as in color; we would like the colors to be unisex.
Style/ Other Thoughts: Play around with the idea of the world "Higher" being physically higher than "Art" and "Gallery";
Play around with the idea of the name being "framed" or "hung"
The word "higher" refers to "higher education"
All of the above are suggestions. if you have another awesome idea we would love to see it!
We want to make stickers of our logo for promotional purposes!
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
Additional Info Added Feb 17, 2017
White background with Gray Font
