Name On Logo: Game Haven
Our Slogan
No Slogan
What we do
We are a small gaming store located in Utah. We sell all sorts of games, but our main focus is fantasy-based gaming, from Dungeons and Dragons, to Magic the Gathering, to Arkham Horror, to Settlers of Catan. We will have gaming space where tournaments are held and demonstration games. We would like to be a "game haven" for people who love games of all types.
Industry: Retail
Things to communicate through the design
1. Gamers will love to come shop here.
2. Our store offers a wide-variety of games, mainly focused around fantasy.
3. Come shope and mingle with people who love and share your gaming hobby.
The target audience
The target market of Game Haven is focused on two groups, the gaming community and family-oriented individuals.
(1) The gaming group – This group consists of all age ranges, but will typically be made up of males ranging from the age of 8 to 50. These will be the main loyal supporters of our store. They appreciate places where they can explore their hobbies and imaginations with individuals who share a love of the same thing. You will find a group of men rolling dice and playing Dungeons and Dragons® on a Friday night, or a group of adolescents after school getting together for the latest strategic trading card game ready to divide into teams and show each other their newest cards and what they can do. You will also find groups of more deep-thinking intellects playing a game of Settlers or Catan® on a Saturday afternoon debating the latest politics, or a few middle-aged women and their daughters discussing their new Bella Sara® cards and online adventures. These customers love their games, and love sharing their love of games with others. The Gaming Emporium will be a place they enjoy visiting regularly.
(2) Family-oriented individuals - The Utah population is heavily influenced by the LDS religion, which instills a set of family values and stay-together attitude for many. This is a younger generation made up of both male and females. The age range will run from 6 to 45. These people enjoy getting together with family members and playing games. You will find large households with a good amount of children who lead the purchasing decisions in the household when it comes to family activities. These individuals will come to The Gaming Emporium seeking new games for their families to play together. When they’ve finished with one and are ready for something different, they will enjoy a trip together to our store where they all will vote on the next board game to be played at their “family home evenings.”
Our consumer population will consist of all income level ranges, and younger to middle-aged individuals, and both genders. They will stem from the Salt Lake County population of over 1,022,651. This population will keep growing and producing new continuous stream of potential customers. The Salt Lake County population grew by 140,000 from 1998 to 2008. (www.google.com, 2010)
Salt Lake population as of July 2008: 1,022,651
Salt Lake population as of July 1998: 881,840
We like these fonts, colors and style
We were looking for something with blues and greens as the main colors. We like this logo:
[Login to view URL] style, but are definitely looking for something different. It can be more modern, or perhaps a bit more fantasy-based.
Our design will be used on
(Web) (Print Media) (Billboards & Signs)
