Name On Logo: LEGGESYSTEMS
Our Slogan
You always have LEGGE to stand on
What we do
LEGGESYSTEMS has three lines of business:
1 - Static control tools (sold to government agencies, like NASA and companies that need "clean rooms")
2 - Tile and stone products (sold to architects and home and business construction companies)
3 - Environmental cleaning tools (sold to hospitals)
This is the website:
[Login to view URL]Industry: Construction
Things to communicate through the design
1. Modern, professional and clean
2. Crisp and fresh
3. Spartan look - not "cute"
The target audience
See above for three industries the company sells to.
Sales are in the US.
Demographic is mostly men, 30-50 year old.
We like these fonts, colors and style
Goal is to modernize current logo and refresh it.
Logo in on website:
[Login to view URL]
Logo to be:
- All one word
- All letters CAPS (LEGGESYSTEMS) BUT the "LEGGE" to be more prominent
Logo to have three colors that are currently on the website:
1 - Green from the logo (but just a little darker)
2 - Dark blue from the top background of the website
3 - Black
We are also considering a symbol to the left of the logo. Something like a marker (like Nike's swoosh) to help in the company's branding.
Do not use the foot that is on the current logo.
Background to be white.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
