Name On Logo: AmerTac
Our Slogan
No Slogan
What we do
We sell decorative lighting and electrical products to the hardware and home center channel like Home Depot, Lowe's and Walmart. Items like night lights, light switch covers and under-cabinet lighting. Our products are placed in stores mainly by men who buy hard-core electrical items like building wire and wiring devices so our logo should convey a certain masculinity but with a decorative slant since we are on the décor side making products bought by women. We want our logo to look "fresh" and illustrate we are competent in decorative trends - but also inspire confidence we are a conservative industry leader. Look at other logos from Leviton, Lutron and Intermatic as industry leaders with very boring logos. Look at Berenson, Danze, Delta Faucet, and WAC Lighting for logos I think have some pleasant "design" elements but are still conservative and masculine.
Industry: Home & Garden
Things to communicate through the design
1. Relate to male audience
2. A decorative competency with home decor
3. Maybe a symbol worked into the letters for lighting
The target audience
Our products are placed in stores mainly by men who buy hard-core electrical items like building wire and wiring devices so our logo should convey a certain masculinity but with a decorative slant since we are on the décor side making products bought by women. We want our logo to look "fresh" and illustrate we are competent in decorative trends - but also inspire confidence we are a conservative industry leader.
We like these fonts, colors and style
Look at other logos from Leviton, Lutron and Intermatic as industry leaders with very boring logos. Look at Berenson, Danze, Delta Faucet, and WAC Lighting for logos I think have some pleasant "design" elements but are still conservative and masculine.
Our design will be used on
(Web) (Print Media) (Billboards & Signs)
