Name On Logo: THE EDGE Sport Enhancement Training Inc
Our Slogan
No Slogan
What we do
We are an established strength & conditioning company that is launching a new training program geared towards kids.
The new training program is called 'THE EDGE Youth Athletic Academy' and targets kids 5-13. Kids will train in three phases of athletic development. The phases and ages are: Creation (5y/o),Transition (6-8 y/o), & Evolution (9-13 y/o). We have a high standard of training and now want to present that to the youth population in a fun, positve, and productive way. please see our current site (www.abetterwaytotrain.com) for our current logo, programs and business info.
Industry: Sports & Recreation
Things to communicate through the design
1. Athletic oriented
2. Fun
3. academic
The target audience
Parents of kids (5-13) who want to be involved in a positive, athletic and academicly based environment. Because the age range is 5-13, we don't want to logo to be too 'childish' potentially offputting to the 13 y/o demographic. Also, we dont want it to be too 'agressive or cutting edge' as it can scare away the younger kids' parents.
The area is a higher income area located in the chicgoland area. Many parents are willing to invest in the health of their kids.
We like these fonts, colors and style
Please view our current logo at
[Login to view URL] and ideally stick to the same color sceme (forrest green, black, white, gray).
We would also like the logo to potentially show movement or express athleticism while maintain the academic integrity.
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
