Name On Logo: Whimzy
Our Slogan
No Slogan
What we do
Full service toy and party store located in a small historic downtown. Our focus is to sell fun -- whether it's helping someone select the perfect items to make a party even more awesome -- or that special, can't live without, fun toy or game.
We've owned the store under a previous name (you guys did the logo for us -- Celebrations Party & Gifts) since 2009. We are now looking to rebrand the store to include the changes we've made -- toys! The store is even more fun now.
Industry: Retail
Things to communicate through the design
1. fun
2. bright, cheerful, happy
3. quirky & sassy, yet tasteful
The target audience
Our target market is moms in the 28-40 year range with babies to young children (probably max age of 8-10). Then there's Aunts, Uncles, Gramma & Grampa's that come in for toys for their little one's.
For party ... you're looking at a very mixed age group. We have party decorations for every occasion and also do custom imprinting on napkins. The custom imprinting is geared toward an age of 35-65.
We like these fonts, colors and style
Easy to read, web-friendly fonts. Bright, fun and clean designs. Store brand colors are purple and green (more on the lime side). We'd like to stick with that color palette.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
