Name On Logo: Balanced Landlord
Our Slogan
No Slogan
What we do
We help landlords to live a happier, healthier, and more fulfilling life by focusing on more than just investments and money. It's all about setting a vision for what you want in life and keeping perspective on the things that matter.
We're looking to focus on all areas of life:
- Health
- Community
- Landlord education
- Relationships
- Investments
All things that play a role in letting you be a balanced landlord who soaks life in.
Industry: Real Estate
Things to communicate through the design
1. happy
2. healthy
3. hopeful
The target audience
Target audience are 30-45 year old landlords (male AND female evenly split) that own rental properties but feel like other areas of their life are being ignored. They're doing well financially but left feeling like something is still missing.
Middle/Upper class and looking to expand their horizons beyond just income and investing.
We like these fonts, colors and style
I don't want to box in your thoughts with this.
A typical and predictable design will not win this contest.
Things such as keys, house, or other items are more cliche and boring in my opinion unless they are done in a memorable way.
I more so want to capture the spirit of what the Balanced Landlord is all about. It's someone who's ready for an adventure and wants more from their life.
Someone who just finished a marathon and wants to run a triathlon now.
Someone who stops to smell the roses, sleeps well, and sips their whiskey/wine with a smile on their face.
The logo should make people feel happy and aspire to want even better things for their life.
If you think that's a hang-gliding fat guy smiling like a kid for the first time in years... do it.
If you think it's a buddha like silhouette reaching for the stars.. go for it.
If you think it's a guy jump roping on a teeter-totter go for it!
I want the final design to be able to sit by itself or with the the name. The "icon" will be more memorable if it's not just a hand with a key in it.
You can use whatever you like... let your imagination go wild and have fun.
No idea is too far fetched or too out of the box.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
