Name On Logo: Renovus Capital
Our Slogan
No Slogan
What we do
Renovus Capital Partners is a private equity firm (i.e., financial services industry). We acquire privately owned businesses and work closely with management of those businesses to grow profitability and enhance value. We focus on acquiring businesses in the education and training industry. Renovus means “renewal”
Industry: Financial & Insurance
Things to communicate through the design
1. Simple, subtle, and professional design
2. Focus on education and training (not essential)
3. Concept of renewal (not essential)
The target audience
Our target audience is business owners / executives, bankers, lawyers, and conservative institutional investors (e.g., pension funds)
We like these fonts, colors and style
We have thought about using a sunrise / sun / sun ray theme to convey the concept of “renewal”, but it is not essential and we are open to other ideas.
Some firms have done a good job of conveying the theme in their logo, such as Fortress (http://www.fortressinv.com/), Blackstone (http://www.blackstone.com/cps/rde/xchg/bxcom/hs/Home.htm), and Quadrangle (http://www.quadranglegroup.com/).
Others may not have a theme in their firm name but have done a nice job with their logo, such as TA Associates (http://www.ta.com/), Goldman Sachs (http://www2.goldmansachs.com/), and Exponent (http://www.exponentpe.com/).
The primary formats for using this logo will be our web site and printed presentations (so the logo needs to look nice when it is shrunk down and put on the bottom left corner of a 8.5” x 11” printed page).
Our design will be used on
(Web) (Print Media)
Additional Info Added Jul 22, 2010
Thanks to all the designers for their entries - some really great stuff here. I just received the suggestion that the logo could be a phoenix concept (given the tie with renewal). It may be hard to make this look simple but we welcome any ideas.
