Name On Logo: Focus Direct Family Medicine
Our Slogan
... where the focus is on you
What we do
Direct Primary Care is a business model of medicine where we cut out the insurance middle-man! The patient pays a low monthly fee to have 24/7 access to me, their physician. Because I'm not under the thumb of the insurance company, I can take lots of time to focus on the patient, give them lots of attention, and attend to their needs quickly and directly. I am invested in each person. I am warm, thorough, and patient focused. It's getting medicine back to the way it used to be- relationship-focused, not $$insurance driven.
Industry: Medical & Dental
Things to communicate through the design
1. The patient is the top priority
2. Close, personal relationship with me the doctor
3. Polished yet warm/ wellness and healthy lifestyle promoted
The target audience
Middle aged, both sexes, families. Educated and wanting to improve their health. Want to listen to my advice and work hard to achieve their health and fitness goals, just need direction and some motivation. Not "doctor-haters or anti-vaxxers". !! They are good communicators and trust me above "dr. google." They are fun and happy people. They may be overweight and not understand how to eat properly. They have chronic medical conditions such as Diabetes or hypertension or depression, and I can help them modify their lifestyles to achieve better health. They believe in prevention.
We like these fonts, colors and style
As for layout, when appearing in print, I would like the word "Focus" to be above the "Direct Family Medicine", or made clear that it is in a separate word grouping.
I am open to different fonts, but I do not want calligraphy or lots of scrolly stuff. Also on the other hand, I don't want it to appear too "cold" or industrial.
Color wise, I am thinking Navy blue, turquoise, blues/purples. I also like green.
As for an example logo, I really like the way the logo for "the garden continuum"
[Login to view URL] looks. Sorry, I couldn't figure out how to upload it correctly. The thing i like is the blending of the colors, and the placement of the name and then the slogan. The whole thing looks very nice.
Thank you so much.
Our design will be used on
(Web) (Print Media) (Billboards & Signs)
