Name On Logo: Schrank-König
Our Slogan
massgefertigte Möbel höchster Qualität
What we do
"Schrank" means wardrobe in German. "König" means King in German. We sell bespoke wardrobes and other tailor made furniture to customers in Switzerland. The wardrobes/other furniture are built in the Czech Republic and are high-end quality. We differentiate ourselves by price. Our prices are ca. 50-70% off rip-off Switzerland prices. The fact that the wardrobes are manufactured abroad is not of relevance for the logo. We want a logo that fits on a rather dark web site, i.e. the logo should not have a frame that will look unprofessional. given the word König (King) in our name, I would expect something with a crown or similar. It should not look silly though. We want a lean logo.
Industry: Home & Garden
Things to communicate through the design
1. bespoke furniture, primarily wardrobes
2. high-end quality
3. exceptional good value for the money
The target audience
we are selling to private customers as well as small to mid-sized companies in Switzerland. Typically our customers own a piece of real estate and want to make the best out of limited space in their apartment / house / office. Our customers have been dreaming of a bespoke walk-in wardrobe for years but the rip-off prices in Switzerland have kept them away from realizing their dream. This is where we jump in: high-end quality, much cheaper, bespoke.
mid- to high-income, aged 30-60, university degree, design-lovers, not super price sensitive but still attracted by significantly lower prices.
We like these fonts, colors and style
I like
[Login to view URL] It is very simple but still sylish. White writing is preferred but we are open to other ideas.
Just like Frigerio it could say something along these lines:
QUOTE
Schrank-König
massgefertigte Möbel höchster Qualität
UNQUOTE
in English: bespoke furniture of highest quality
Our design will be used on
(Web) (Print Media) (Billboards & Signs)
