Name On Logo: REX AIR
Our Slogan
"Keep it local"
What we do
airconditioning, heating and refrigeration repair and installation contractor
Industry: Service Industries
Things to communicate through the design
1. Readable from a long distance away
2. Stands out on a black background
3. "keep it local"
The target audience
Middle aged, college educated, south Florida residents that own there own homes and have a lot of disposable income.
We like these fonts, colors and style
All of our trucks are black. Consequently the colors in our current logo are white, yellow, red and blue which standout on a black background. Our current logo is too blocky. We are looking for something more modern with something catchy incorporated into it like say maybe a dinosaur!
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
Additional Info Added Nov 2, 2016
Leaning towards the REX in white and the Air in a light blue in a horizontal pattern
