Name On Logo: Businesses Ending Slavery & Trafficking
Our Slogan
Businesses Ending Slavery and Trafficking (BEST) aligns and equips leaders to use the power of business to prevent human trafficking.
What we do
The goal of BEST is to prevent human trafficking, primarily within the U.S. The organization does this by engaging and educating businesses that unknowingly fund and facilitate trafficking.
Industry: Non-Profit
Things to communicate through the design
1. Partnership
2. Social change and hope
3. Human rights and Freedom
The target audience
Corporations – top level executives at large companies like Microsoft, Amazon, Boeing, etc. We are a nonprofit organization. We would like for our logo to be professional, elegant, corporate. However it still needs to be appropriate for a nonprofit organization.
We like these fonts, colors and style
Apple's design, Nike... Something simple, clean, yet leaving an impression.
Colors: The main color should be blue and gray with green and orange as accents. 1) Blue – R36 G80 B125 2) Green – R125 G187 B71 3) Orange – R243 G147 B36 4) Gray – not yet determined. Please offer some options. Preference is for the logo to be only two colors - gray and blue.
Font: The font needs to be free. We like Futura, clean and simple, no cursive or italics. The audience is middle age people so please keep in mind something easy to read.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
Additional Info Added Oct 16, 2016
Please do not include chains or images that may be construed as negative. BEST wants the logo to have a positive slant.
