Name On Logo: Now Teach
Our Slogan
Done that, now teach
What we do
Now Teach exists to turn successful professionals into life-changing teachers in challenging UK schools. Schools are desperately short of great teachers, especially in STEM subjects. At the same time there is a glut of older high-fliers who, after many years spent excelling in the corporate world, now want to do a job that matters. Now Teach offers these people a simple route into teaching by steering them through the application process and providing a year’s on-the-job training designed for them. We will help them become brilliant in the classroom, while at the same time helping the schools make the best use of their rich experience as leaders.
Industry: Education
Things to communicate through the design
1. Importance of mission
2. Clear and practical
3. Grown up
The target audience
There are two main audiences. First older people who might not have previously considered changing career into teaching. These people (we hope) will be successful professionals in the city/law etc. Also entrepeneurs/business people or mothers who are now looking to return to a serious career. We are looking for established and inspiring recruits, not just people who happen to be older and fed up with their job!
The other audience is schools and the education world more generally. We need to seem approachable but professional.
We like these fonts, colors and style
We are not set on necessarily needing an icon - could just be stylish words. Perhaps something clean cut and simple like Oxford University Press or McKinsey & Co. We hope to recruit people from firms like McKinsey, PWC, KPMG, government, journalism, FTSE 100-type companies, so perhaps the logo should share somethign in common. We are looking for great people andd while it wants to look education-friendly, it needn't be child oriented.
Our design will be used on
(Web) (Print Media) (Billboards & Signs)
