Name On Logo: Life Happens
Our Slogan
No Slogan
What we do
The Life and Health Insurance Foundation for Education (LIFE) is a nonprofit organization dedicated to helping consumers make smart insurance decisions to safeguard their families’ financial futures. LIFE created the "Life Happens" slogan to help emphasis the fact that the future is unpredictable (both good and bad things can happen) so people should plan to financially protect their loved ones now.
Industry: Education
Things to communicate through the design
1. Life is unpredictable
2. Things can happen when you least expect it - good or bad
3. Plan for the future and protect your loved ones
The target audience
All Americans.
We like these fonts, colors and style
This is a logo REdesign contest. We currently have a Life Happens logo - see uploaded image - but would like a completely new design for it. Everything except for the font can be altered including colors, imagery, layout, etc. We prefer designs that are clean and creative. We'd also like a design that can emphasis both the good and the bad things that can happen in life.
ps - sorry all, we're not sure which font the previous designer used but hopefully you can match it using the provided EPS file.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
Additional Info Added Jul 9, 2010
*** We'd like to see designs that do not use the current logo's road, construction sign, etc. ***
***Other options that use waves/water to show the unpredictability of life would be interesting. We'd really like to see something fresh and new that isn't necessarily the road/cloud/sun imagery we have now. Clean / sleek logos are prefered***
