Name On Logo: Inside Out Cafe
Our Slogan
No Slogan
What we do
Restaurant (serving breakfast, lunch and dinner) with retail wine and beer shop. Serves full menu; coffee, tea, wine, craft beers, specialty pizzas. Eat in, or take out. Casual, yet upscale, with inside and outside seating with pavilion for private parties.
Industry: Restaurant
Things to communicate through the design
1. Casual, yet upscale
2. Quiet, relaxing but fun; social
3. Wine, beer, coffee, good food.
The target audience
Inside Out Cafe is targeted at adults seeking to have lunch with friends and associates and dinner with loved ones. We provide an inviting space with updated takes on classic dishes.
The outside dining offers a retreat and the dining room acts a more cozy setting. The wine and beer selections will cater to both those who seek new adventures and people who just want a classic choice. The bistro setting on the patio is perfect for a relaxing lunch or happy hour with friends. For those having lunch meetings or on the clock the menu offers quick service to people with not a lot of time. The take-out option and the portable nature of the menu items allows for easy transport. Dinner out on the lit deck is perfect for a romantic couple’s night. A pavilion offers space for baby showers, weddings, birthday parties, yoga classes, etc. The menu offerings allow for the whole family to enjoy. The restaurant is a relaxed, friendly place where guests are treated like family.
The cafe is located in Batesburg-Leesville, SC, population of 5,517 within town limits. The median age is 38.5 with a per capita income average of $16,078. The town's population is on a slight upward trend. The county has a per capita income of $26,393 and a strong trend of population growth. We reach customers from in town as well as the surrounding areas.
We hope to appeal to the blue collar worker as well as the professional by treating them with kindness and excellent customer service. We are in a small, southern town, in the heart of the bible belt.
The Cafe is currently operating under the name of the Coffee Stop, Wine Shop but the name will be changed to Inside Out Cafe upon acquisition.
We like these fonts, colors and style
Clean, contemporary, earth tones. No papyrus or Comic Sans font.
Images (attached) represent the current logo, outside seating, pavilion area and open deck.
The current logo is fun but limits our audience. For example, those who like craft beers and pizza are not drawn to the site because it focuses on coffee and wine.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
