Name On Logo: The Jolly Chipmunk
Our Slogan
No Slogan
What we do
We are a new bed and breakfast business in Bayfield Ontario Canada. We're situated near beautiful Lake Huron near the marina where hundreds of people come to sail the Great Lakes every summer. The owners of the B&B are welcoming, fun, and a little bit cheeky. The Jolly Chipmunk is in reference to the chipmunk population that seems to have swelled in recent years and how tame and entertaining they are.
Industry: Travel & Hospitality
Things to communicate through the design
1. The natural countryside and marina environment of Lake Huron
2. A welcoming retreat where people can relax and feel at home
3. The happy chipmunks in the area
The target audience
Most of our house renters have been families over the last few years. But we have many couples who are passing through town who want to only rent for a night or two, so we're changing from being a cottage rental into a B&B that can accommodate couples on a romantic getaway, families on vacation, and sailors who come to Bayfield for the marina. Most of the visitors are middle to upper income and are coming from Southern Ontario or Michigan. Most are interested in spending time relaxing in the lush backyard, taking in local farm-to-table restaurants and hanging out at the beach.
We like these fonts, colors and style
I'd prefer a logo that incorporates blue since the house is primarily decorated in blues that reflect a beach motif. We are near the beach, but our house is not on the beach so I wouldn't want the logo to imply that we have a beachfront property. I prefer that designers interpret how they see a logo for this type of business and not wait until the last days of the contest and be influenced by other designers. That hasn't really worked for me in the past as I tend to want to see the more original, groundbreaking designs versus copycats.
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
