Name On Logo: Jessi Sunwear™
Our Slogan
No Slogan
What we do
JS designs sun protective clothing aimed at the stylish and health conscious 20something and 30something women. She’s jumping straight from lounging in the water to going into town for happy hour with friends. JS wants to make our girl feel chic and sexy in and out of the water while all the time making sure she’s protected from the sun’s harmful UV rays.
Industry: Retail
Things to communicate through the design
1. Happy, positive, welcoming
2. Clean, no clutter, decisive
3. Live a little and believe in yourself!
The target audience
18-45 year old women who are out enjoying life in the sun. They are typically health and environmentally conscious. They have a heavy social media presence, and are web and tech savvy. Their life is on the go and constantly socializing and going on adventures.
We like these fonts, colors and style
The logo for Jessi Sunwear™ should fit as a square dimensionally, equal pixels height and width, so it can fit with social media implementations. It could be square or circular. We’d like to focus on the initials “JS” but also clarify “Jessi Sunwear™”. The JS should be intertwined and connected in a fluent way. It should be clean and simple so the logo can be shrinked on small tags or zippers and the JS branding is still readable.
Colors: can include or exclude any combination of: yelllow’s and/or oranges and/or fuchsia’s, white, and gray. We do not require exclusively these colors listed, our primary focus is with warm colors, whatever you think looks aesthetically cleanest and best. With the use of colors, we want to keep in mind that this is for chic, health conscious women rather than young teens. The text you use to write “Jessi Sunwear” will probably be the theme text of the website, so we’d like to keep this clean and easy to read.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
