Name On Logo: Briefd
Our Slogan
No Slogan
What we do
Jobs site for lawyers.
Industry: Legal
Things to communicate through the design
1. for lawyers only
2. exclusive
3. professional/corporate
The target audience
lawyers at all levels and all types of practice - associates to partner level at law firms, in house lawyers, government lawyers, public interest, and law faculty.
We like these fonts, colors and style
Facebook - just uses font and no need for icon or imagery. Maybe LinkedIn. Ideally want something with simple, clean font close to Arial, Lucida, or Verdana. The site's text is in Arial. I prefer not to have any significant icon associated with it. A little flourish or element is fine - eg the line in the TheLadders logo, the swoosh for Nike etc. Maybe tweaking one of the letters so it looks a little distinctive. Just something very simple and distinctive but which is legal oriented like a legal brief. Please don't use anything cheesy like the scales of justice or a gavel. I'm fine if there's nothing that indicates law, unless you can come up with something minimalist and simple. the biggest problem here is that the domain name is Briefd, when it should be Briefed. So need to get around the lack of an "e". I think it might work if the d is a different color or there's an apostrope like Brief'd.
Our design will be used on
(Web)
Additional Info Added Jul 3, 2010
interesting idea to use a small symbol of some sort for the apostrophe right before the "d", something in keeping with the nature of the site. maybe a little gavel or some other legal symbol.
