Name On Logo: sideeeffects
Our Slogan
your benefit our reward
What we do
Our aim is to contribute to sustainable forms of urban living. Sideeffects manages an ISO 14001 based, third party certifiable biodiversity management recognition system for urban landscapes designed to help individuals realise their own potential to contribute to improved biodiversity outcomes across and within urban landscapes.
Using a web-based tool (myEffect) designed using the internationally recognised ISO 14001 environmental management standard as a basis, our system supports homeowners who wish to invest in biodiversity on their property and in the public spaces immediately adjacent.
We use financial offset and incentives mechanisms (e.g. reduced land taxes, council rates and fees, or energy bill reductions) in return for contributed and sustained investment by the recipient in biodiversity outcomes.
We are about recognising the realities of human habitation and individual lifestyles. Our views on what constitutes a sound effort are agnostic. We do not prescribe what actions an individual might implement to improve biodiversity. Sideeeffects simply provides a mechanism through which those actions can be demonstrated, monitored and validated. You have to show improved biodiversity outcomes to receive the benefit. Sideeffects delivers biodiversity outcomes in areas that might otherwise remain substantially degraded, denuded, polluted or constrained by the built environment we all typically live in.
Industry: Service Industries
Things to communicate through the design
1. our individual lives have (unintended) environmental sideeffects
2. individual creativity can drive positive systems change
3. ownership and empowerment are better that prescription, compliance & punishment
The target audience
We have no specific target group. Those who support us include, public agencies seeking ways to enhance or accelerate improvements in public good biodiversity outcomes. Councils and regional committees looking to support their constituents to deliver safe, healthy and sustainable communities. Individuals and households looking for opportunities to minimise or reduce their own impacts on the environment in ways that they can reasonably afford and that are consistent with their own values, or maybe just as a tax minimisation strategy. Organisations, businesses and institutions looking to demonstrate their social responsibilities’. Any of the individual designers reading this brief are potential participants.
We like these fonts, colors and style
We are not keen to pre-empt the creativity of an individual response. We are looking to be challenged and encouraged by the designers interpretations. We will say that the designs developed do not necessarily need to be green in colour, nor an obvious image taken from the natural environment. We are looking to move beyond the clichés of undulating hillsides with setting suns and a tree, a smiling globe). We are about recognising the implicit and individual interrelationships between the built environment of humans and the biodiversity of the planet.
The logo needs to be:
- professional
- scalable
- reproducible in black and white or colour.
- easily recognisable / distinguishable – i.e. not to complex, not too fussy.
- adaptable to a range of media - but especially paper and electronic mediums
- not overly masculine nor feminine
- please provide one design per concept in the first instance. Variants can be developed through subsequent iterations.
Our design will be used on
(Web) (Print Media) (Billboards & Signs)
Additional Info Added Jul 4, 2010
Hi all, we have now cleared the slate of designs that we feel do not have enough elements to work up to a resolved design. Our thanks for all contributions. We are hoping the cleaned slate will assist in inspiring a new suite of designs.
We would really like to see:
- designs where the image is given greater emphasis. Nearly all of the submissions thus far are dominated by the text.
- Other options for the design elements i.e. different line styles, structure, typographic elements, colour, light, shadow etc
- A broader interpretation of biodiversity beyond the ubiquitous leaf (e.g. the human condition, the brilliance of colour, the delicacy and the power)…the cellular structures of a leaf in autumn even.
- From the winning designs displayed on the front pages for the website we like:
Iorget entry no. 200272
Junaum entry no’s 262457 and #272050
Irish51 entry no’s 254385, 260017, and196586
cmi entry no. 261161
TVan entry no. 257465
- In the BP logo competition design no’s 902, 113, #392 #659 and #772 by Wallstreet. Our thanks
