Name On Logo: Kickoff Wellness
Our Slogan
No Slogan
What we do
I am launching a new health and wellness website. I will offer health coaching services and online health and cooking classes. I'll also have a weekly podcast and publish articles on healthy lifestyles, fitness, cooking, recipes, etc. Although I don't have my tagline finalized yet, the name Kickoff Wellness comes from my love of American football, combined with the idea that I can help people to "kickoff" their wellness journey and start leading a more healthy life.
Industry: Home & Garden
Things to communicate through the design
1. Health/Wellness
2. Minimalistic
3. Nature
The target audience
My target audience is people (like myself) who they or a loved one have recently been diagnosed with food allergies or chronic disease like diabetes, IBS, Crohn's, Celiac, heart disease, etc. and have been advised they must change their diet, but they have no idea where to start. They don't know how to read and understand food labels, what's the difference between healthy and unhealthy fat, how to cook healthy meals from scratch that won't keep them in the kitchen for hours, how to make healthy choices while travelling or dining out, etc. They are the main cook in the house and are most likely female, 30s-50s, any occupation or income level.
We like these fonts, colors and style
I like earth tones and nature colors. Greens, browns, tan, beige, grey, etc. No bright bold colors please.
I would not be opposed to any of the following design concepts:
* A wellness person kicking a football (see attached for idea).
* The words "Kickoff" and "Wellness" in different font colors, but they don't have to be.
* Incorporating leaves, trees, or anything else signifying nature or health.
* Having design elements within the words, such as an American football for the O in Kickoff, or a leaf for the dot in the I for example.
* Anything else you can think of.
I don't really have anything concrete in mind so I'm looking forward to seeing all the different design concepts that you can come up with.
Our design will be used on
(Web) (Print Media)
Additional Info Added Jun 12, 2016
UPDATE: I know in the brief I said I liked more subtle lighter colors, but after seeing some of the designs I'm leaning towards darker browns and brighter green colors, similar to colors used in #25. I'd also like to see more submissions with design elements within the words.
UPDATE: After reviewing how some would look in my website layout, I'd like to see more of an overall rectangular design (wider than tall) rather than square because I have limited height in my website header area.
