Name On Logo: Swiss Lynx

Planned Perfectly-Costed Carefully-Executed Exactly

Swiss Lynx is a Swiss company that works with large, internationally based parcel distributers such as e-tailers, retailers and mail order companies. The company plans and manages routings using IT systems and contracts with distribution companies and post offices.

Industry: Retail

1. Global reach

2. Reliability

3. Swiss quality

Large corporations with significant international parcel distribution requirements.

The name of the company combines the name of the beautiful animal that became extinct in Switzerland but was reintroduced some years ago with a play on the word 'Links' that hints at the network and relationships the company has with international distributers. Swiss values of quality and efficiency should be elements of any communication and the red cross of Switzerland should be a feature.One of the creative approaches that we would like to consider is the image of the beautiful golden Lynx with its paw on a parcel shaped globe of the world, thus linking the chosen image of the company with the business of its customers.

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